- ₹18L Revenue in 5 Months
Mintree scaled rapidly by implementing a full-funnel digital growth engine combining performance marketing, marketplace acceleration, influencer integrations, and conversion optimization. This structured approach enabled predictable customer acquisition, improved retention metrics, and stronger brand equity while maintaining profitability.
About Elkance
Built a full-funnel digital growth ecosystem integrating performance marketing, marketplace acceleration, and influencer-driven brand awareness. We enabled rapid revenue scale while significantly improving profitability, customer retention, and repeat purchase behavior across direct-to-consumer and marketplace channels.
The challenge
Mintree was transitioning from early-stage traction into structured growth while managing rising customer acquisition costs and inconsistent repeat purchase behavior. Although the brand had strong product-market fit and increasing brand awareness driven by Shark Tank exposure, its digital funnel lacked performance scalability, conversion optimization, and retention-driven systems.
Marketplace operations were fragmented, limiting category dominance and inventory forecasting accuracy. Influencer efforts were unstructured, making it difficult to measure ROI and attribute conversions. Website user experience needed optimization to support higher traffic volumes and improve checkout conversion rates. Additionally, return rates were impacting operational margins and customer satisfaction metrics.
Mintree required a unified growth framework that aligned paid media efficiency, community engagement, marketplace acceleration, and brand storytelling into a single scalable engine capable of sustaining long-term profitability.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with our growth team, Mintree achieved rapid scalability while significantly improving operational efficiency and customer experience. By building a structured acquisition engine supported by influencer-driven awareness and marketplace optimization, the brand strengthened profitability and retention metrics.
Our integrated growth framework enabled Mintree to reduce operational friction, improve conversion quality, and build a loyal customer base while accelerating topline revenue performance across channels.
Revenue Growth in 5 Months
Return Rate Reduction
Repeat Purchase Growth
