Who Are Industry Minds?

Industry Minds are independent advisors and collaborators who work alongside Indiana Commerce to guide brands with clarity and context.

They include:

Senior professionals from leading marketplaces and platforms
Leaders who have scaled D2C, FMCG, and consumer brands
Experts with deep experience in marketing, operations, supply chain, and growth
Professionals with a strong understanding of execution at scale

Each Mind brings category-level insight and practical perspective to brand decision-making.

How Industry Minds Add Value

Industry Minds support brands through strategic guidance not by replacing execution, but by strengthening it.

They help by:

Providing strategic oversight aligned with market realities
Refining brand positioning, messaging, and communication clarity
Offering platform and marketplace insight to improve performance outcomes
Supporting problem-solving across growth, pricing, and execution challenges

Their role is advisory and collaborative, ensuring brands benefit from experience-backed thinking.

How the Model Works

Industry Minds collaborate with Indiana Commerce through flexible engagement models:

Strategic Advisory: Participating in periodic reviews and growth discussions
Team Mentorship: Guiding internal teams on best practices and execution discipline
Focused Collaboration: Supporting specific initiatives such as launches, scaling phases, or market expansion.

All decisions, execution, and accountability remain with Indiana Commerce.

Why This Matters for Brands

Brands often struggle not because of effort, but because of missing perspective.

Industry Minds bring an external, experienced lens helping brands avoid blind spots and make better-informed decisions.

This model allows brands to benefit from:

Experienced thinking without long-term overhead
Unbiased insights grounded in real execution
Better clarity before scaling further