MARKETING SOLUTION
Performance Marketing
Our performance marketing specialists build, optimize, and scale campaigns backed by data not assumptions.
Performance marketing
How our Performance marketing service can help grow your revenue
Platforms & Channels We Work With
Performance marketing spans multiple platforms, each serving a specific role in the customer journey. We execute campaigns across:
- Search & Shopping Ads (Google Search, Display, YouTube)
- Social & Discovery Platforms (Meta, Instagram, LinkedIn)
- Marketplace Advertising (Amazon Ads, Flipkart Ads)
- Retargeting & Funnel Layers (Display, social, and search retargeting)
Each platform is used strategically based on intent, funnel stage, and business objective not in isolation.
Tools & Data Infrastructure
To ensure accuracy and accountability, we rely on a robust data and tracking stack:
- Google Ads & Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager
- Conversion APIs & event tracking
- Heatmaps & behavior analytics tools
This setup allows us to track user behavior beyond clicksright up to conversion and revenue.
ROI-Driven Performance Marketing
- Improve Return on Ad Spend (ROAS)
- Reduce Customer Acquisition Cost (CAC)
- Increase Conversion Rates (CVR)
- Lower Cost Per Click (CPC)
- Scale Revenue Predictably
- Optimize Channel Wise Attribution
what you get
What is inclided in our Performance Marketing services?
When you partner with Indiana Commerce, you get more than campaign execution.
Strategy Setup
& Execution
Optimization
Continuous Optimization
Strategy Setup
Performance Audit & Strategy Setup
We begin by understanding where you stand today. A deep audit helps us identify inefficiencies, opportunities, and the right path to profitable growth.
Account, funnel, and data audit
Spend inefficiency and gap analysis
Opportunity and quick-win identification
ROI-focused performance roadmap
& Execution
Campaign Planning & Execution
We design and execute campaigns with clear objectives, structured budgets, and performance-led thinking across every channel.
Channel-wise campaign structuring
Clear objective and budget alignment
Audience, creative, and offer planning
Controlled testing and execution
Optimization
Conversion & Funnel Optimization
Driving traffic is only half the job. We focus on improving user journeys and conversion paths to turn clicks into outcomes.
Landing page and journey review
Drop-off and friction reduction
Funnel restructuring for efficiency
Continuous CRO improvements
Continuous Optimization
Reporting, Insights & Continuous Optimization
Performance is tracked, reviewed, and optimized continuously. Every decision is backed by data and aligned with business outcomes.
Clear, actionable performance reports.
Scale / pause / optimize decisions.
Ongoing budget and bid optimization
Insight-led performance improvements
Creating Success
What makes our paid search management services so effective?
Intent First Campaign Structuring
We align keywords, ad copy, and landing pages to exact search intent. This reduces wasted spend and increases conversions from high quality traffic.
Profitability Led Optimization
Campaigns are optimized around ROAS, CAC, and margins not impressions or clicks. Budgets are scaled only when performance meets clear profitability benchmarks.
Expert Guided, Hands On Execution
Every account is managed by an in house team supported by category experts. This ensures smarter decisions, faster optimizations, and consistent results over time.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Performance marketing is a results driven marketing approach where campaigns are measured against clear outcomes such as leads, sales, and return on ad spend. Every activity is tracked, optimized, and scaled based on real performance data.
We manage campaigns across Google Search, Display, YouTube, Meta (Facebook & Instagram), LinkedIn, and remarketing channels selected based on business goals and target audience intent.
We focus on profitability metrics such as ROAS, CAC, and conversion rates. Budgets are scaled only after campaigns meet predefined efficiency and margin benchmarks.
Performance marketing works best for businesses with clear offerings and measurable goals. We typically recommend it once product-market fit, pricing, and conversion tracking are in place.
